We work closely with our clients to provide them with tailored solutions to meet their individual requirements. This involves liaising closely with the client on the best research techniques for their project and the markets in which it is to be undertaken.
All of our projects are led by our senior management, unlike other research and consultancy businesses operating Asia where it is common for projects to be led by more junior staff after project mobilisation. As a result, our clients have full access to our management team and their considerable experience while their research is on-going.
Our work is focused on delivering a positive strategic action plan that can fit seamlessly into our clients' business and market planning activities and provide them with ownership of the outcomes.
Our services to clients and the research techniques used in servicing client research needs are wide ranging, as listed below.
Evaluations of advertising and promotional activities.
Executive interviews.
Face to face interviews.
Fax-back interviews.
Focus groups and other discussion groups.
Hall tests.
Industrial interviews.
International / regional research.
Interactive research, including research workshops.
Intercept interviews of consumers.
Market observations.
New product development support research.
Strategic planning support research and brainstorming.
Panels, ad-hoc research, including sensitivity panels.
Positioning research.
Postal surveys.
Product testing.
Project management for clients.
Qualitative research.
Questionnaire design.
Report writing and presentation development.
Scenario planning exercises.
Surveys, consumer and industrial.
Syndicated research, including multi-client studies and surveys.
Tactical research.
Telephone interviews.
Our Market Research Reports
Our market and industry research programme has been running since 1991 and covers a wide range of markets and topics in East Asia.
The multi-client reports that are prepared from this programme are designed to provide senior management with food, drink and agrifood companies and senior government officials with strategic insight into issues that are important to the future of East Asia's markets, industries and supply chains.
Tel: (+65) 6334 7030 Fax: (+65) 6223 2010 Assisting clients to identify and develop profitable business opportunities in the food, drink and agrifood markets of East Asia since 1991